Attorney Internet Marketing

We focus on small and mid-sized law firms interested in dominating the search engines for their particular type of legal practice and geographical location. Dominating the search engines requires three steps:

• having better content then your competitors
• having more useful features on your website (such as a video library, second language option, or blog)
• having other high quality websites link to your website

For many attorneys interested in internet marketing or website design the task seems overwhelming. But keep one thing in mind - you only have to stay one step ahead of your competition.

Dominating the search engines requires that the attorneys get involved and stay involved in the project by continuing to think about the following types of questions:

• Who are your ideal clients?
• What kind of cases do you really want?
• What kind of information are your ideal clients looking for early in their case before they have settled on hiring a lawyer?

We offer our services in attorney website design and marketing for all major practice areas, including:

• Criminal Defense / DUI Defense
• Traffic Ticket Defense
• Personal Injury
• Family Law / Divorce
• Financial / Bankruptcy Law / Foreclosure Defense
• Immigration Law
• Insurance Law / Insurance Claims Disputes

With our full service Attorney Website Marketing package, we offer all of the following services:

• Search Engine Optimization
  • We will build your law firm's website specifically designed to rank highly in the Search Engines for the right key terms.
  • Development of Strategic Front Page placements for specific legal terms so you get increased traffic and more exposure.
• Search Engine Marketing / Pay Per Click Management
  • Full service attorney pay per click management to ensure that all front page placements are always active.
  • Attorney Search Marketing across all major search engines, including Google, Yahoo!, and Bing (MSN).
• Local Map Optimization
  • We will create the Local Map Business Listing for your Law Firm to be featured in Google and optimize it for first page search results for key search terms.
• Web Site Design
  • A fully customizable and professional attorney website design that is modern, aesthetically pleasing, and user-friendly.
  • Web Development that is up-to-date and compliant with all current standards.
• Flash Animation
  • Custom Animated Graphics that portray your areas of legal practice.
• Niche Marketing
  • We will market your attorney website specifically for the kinds of cases that you want and are most profitable for your practice.
• Link Building
  • Management of Attorney Link Exchange, Social Media, and Directory Submissions to increase traffic and search rankings.
• Attorney Video Production / Attorney Video Optimization
  • Production of new professional legal videos, or editing / uploading of existing legal videos.
  • Making sure that videos have a professional look and feel to successfully convey your message.
  • Custom Attorney Libraries will be developed for your attorney website so users can view your videos directly from your website.
  • Custom YouTube channels will be designed to host your attorney videos from YouTube and to allow for user interaction.
  • Attorney Video Optimization / Attorney Video SEO strategies will be used to develop high video rankings in major Search Engines.
• Content Writing / Attorney Web Copyrighting
  • Development of unique quality website content based on information that you provide us about your law firm's practice areas.
  • Attorney Web Copyrighting and Research to develop high quality content about each topic that you choose.
• Content Management Systems
  • CMS websites to allow for you to add / edit content on your website yourself, from anywhere in the world.
• Web Hosting / Email Hosting
  • We will host your website and your email for no additional charge!

At SEO Technologies we work not only to build your attorney website, but also to educate you on what you need to do to stay one step ahead of your competition. Can you answer these questions?

• Is your website in compliance with every state bar rule governing internet marketing and attorney advertising?
• Does your website convey a professional and dignified image that truly represents your law firm?
• Are you proud of your website and the message it conveys?
• Which others attorneys in your area are currently winning the war to place at the top of Google?
• What are other attorneys doing to provide useful information to their potential clients?
• What is the page rank of the main page of your attorney website?
• What is the page rank of the interior pages of your attorney website?
• How much do other lawyers pay for their pay per click ads?
• What are the best key terms for legal cases to attract your ideal clients?
• What niche areas do you practice in that no other attorney is actively marketing?
• How many other quality websites are linking to your attorney website?
• Can Spanish speaking clients looking for an attorney find your website?
• Is your website design and marketing company helping you take advantage of all the free (or nearly free) links from other highly ranked social media websites available to lawyers that can cause your website to explode in popularity and ranking such as:
  • Google Business Listings
  • Yahoo Business Listings
  • Bing (MSN) Business Listings
  • MerchantCircle
  • YouTube
  • LinkedIn
• Is your website design and marketing company helping you take advantage of other free (or nearly free) directories specifically geared towards attorneys such as:
  • AVVO
  • Cornell University Law School LLI
  • Justia
  • Nolo
  • American Bar Association Journal Blawg Directory
  • Legal Birds on Twitter.
• Most importantly, once your ideal client finds your website, how can you make sure that they view you as the best attorney for their case?

Ranking highly in the Search Engines requires a combination of these techniques. You just have to stay one step ahead of your competition. If you do not know the answer to one of those questions, then you will never get ahead of your competition. And even if you are only one step behind - how much business do you lose because of that disadvantage?

At SEO Technologies, we help attorneys grow their practice by focusing on the types of cases they really want. Not only do we want your phone to ring, but we want your phone to ring with the kinds of clients that are most likely to make your legal practice extremely profitable. The internet is like a magnet. If you are offering the most information to your ideal clients, then they will find you.

The bad news is that no matter how much money you spend, if you do not take an active role in providing quality uniquely written content about your practice, then no internet company that will get you to the top and keep you at the top. You know your business, and you know more about your specific areas of legal practice than any web design or internet marketing company. The big law firm internet marketing companies will offer you high quality content and will boast about how good their attorney web copywriters are, but the fact of the matter is, the web content writers did not go to Law School so the attorney internet marketing companies can only provide you with "generic" content, or content that would apply to any firm in your practice. In addition, the research that is done by web copywriters is done on the internet, so everything that they write about will be based on information that already exists on the internet. The best way to get to the top of the Search Engines is to provide information that is completely unique and not available elsewhere on the internet. We want you to make your website "your own", and the best way to do this is to provide "genuine" content that is prepared by Attorneys and Paralegals that work directly for your firm and experience exactly how your firm handles these cases. At SEO Technologies, we focus on educating our clients and encouraging them to provide us with unique "literature" about their practice and to be as detailed as possible. For those attorneys who are are truly interested in providing detailed information to their potential clients, dominating the search engines, taking market share, growing their business, and focusing more on their ideal types of cases, then SEO Technologies can guide you every step of the way.

How are we different?

Many of the big website design and marketing companies for lawyers charge too much money, have too many of your competitors as their clients, and are unwilling to tailor their product for your needs.

Exclusive Contracts

As an option, we offer Exclusive Contracts to our clients. Have you ever wondered how the big attorney website design companies can effectively represent 10 attorneys in one area all practicing the same type of law? Doesn't it seem like a conflict of interest? How can they be equally devoted to each client when they are all competing against each other for those top three positions on Google? Do they favor the client that pays them the most? Do they favor the newest client? Do they favor the oldest client? Do they attempt to "spread the wealth" so that none of the clients can complain about another client being ranked higher?

Our Solution

We offer the option of having an exclusive contract that will allow you to be the only attorney for one or more practice areas in any particular city or area. If you are a criminal defense attorney in New York City, then we can provide you with an exclusive contract so that we can not represent any other criminal defense attorneys in New York City for the length of your contract. As a result, we can be totally devoted to getting your website to the top of the search engine without creating any conflict with our other clients.

The exclusive contract option is available for an extra fee.

Please speak to your sales representatives for details and information.

Website Ownership

As an option, we offer Client Ownership Contracts, we can let you own your website. With other top attorney website and design companies you are essentially signing a contract that never ends. The big companies merely allow you to "rent" your website. When your contract is up, if you do not renew at the price they demand, then you leave with nothing. If you are not satisfied with customer service, then you leave with nothing. Many website design and marketing companies stay in business for one reason - once their clients make the commitment to the website, and once their clients sees the website grow stronger over time - their client can not afford to walk away no matter how bad the service.

Our Solution

At SEO Technologies, we offer you the option to own your website. We provide the option to have Website Ownership incorporated into your contract that allows you to leave with your website at the end of the contract. We know that you will stay with us. But unless we give you the choice, how can you know that we will continue to earn your business? A website is like a vehicle. You can take it anywhere. There is no reason to stay with the same company forever unless that company is continuing to provide you with the best service and the best results.

Add Content Yourself

Most attorney website companies take a "hide the ball" approach to helping their clients. If having the best content is the only way to get to the top of the search engines, other companies want you to pay every time you make a change to your website or add a page of content. If constantly updating your content causes your website to rank better, other companies want you to pay for that privilege. For many attorneys, adding content or changing content becomes cost prohibitive.

Our Solution

At SEO Technologies we believe in educating our attorneys on the most effective ways to improve their website. With Content Management Systems (CMS) you can easily add a page of content to your website yourself from anywhere in the world. Most of your potential clients looking for an attorney want to know whether you have handled their particular type of case. With a CMS website, you can add content to your website every time you get a great result in a particular type of case. Many of our clients rely on us to add the content until they become acquainted with the technology. But once they learn more about the process, our clients figure out that adding content is as easy as sending an e-mail message.

How do I get more information about what SEO Technologies can do for my legal practice?

If you are interested in dominating the search engines, request a free Lawyer Website Marketing Consultation. Even if you do not hire us, the consultation is extremely valuable because you can find out more about what you may be doing now that is hurting your internet rankings. We believed that an educated client is our best client. We will work with you to determine exactly what kinds of cases you want, and the cities and counties that you want to practice in. By performing the keyword research, we can determine a list of heavily searched key terms and put together a package specifically designed for your Law Firm's website to be listed on the first page search results of Google, Yahoo!, and Bing (MSN). Our Attorney clients usually see a dramatic increase in leads they receive from the internet, usually within just a few weeks of signing up for our service.

SEO Technologies can provide you with a truly unique and exciting way to market your Practice,
Contact Us Today to get started!