Link Building

Link Popularity…What is it?

Simply put, Link Popularity is the number of links pointing TO your site FROM other sites across the Web. Link Building is one of the most important factors in getting top placements in the search results of major search engines like Google, Yahoo! and Bing.

At SEO Technologies, we specialize in building high quality links to our client’s websites Our link building campaigns are unique because they are a direct source of targeted traffic and are designed raise your natural search engine rankings.

Building links through reciprocal link exchanges is a simple yet very powerful tool to promote your website and if done correctly, increasing the number of links pointing to your website will:

Significantly increase your traffic.
Improve your search engine visibility
Provide an additional resource to your website.
Save you money on advertising
Save you time.

However, before you start, you need to know that the biggest disadvantage when it comes to properly building link popularity is TIME. It takes time to:

Find quality websites to link with
Send the link requests
Wait for a response on the link requests
Process, organize, and manage the confirmed links
Have the search engines index your link partners
Check to see if your links are still on your link partner's websites

Types of links that can be established

Reciprocal links

Exchanging links is an easy way to establish links from other websites to your website. In this process you trade links with prospective partner websites by offering a link to their site from yours in exchange for one to yours on theirs. While this method may not obtain you great benefits it is however a fast way to establish a lot of links to your website.

One-way links

One-way links are links to your website where you do not have to provide a link back to another website in exchange. These One-way links or Non-Reciprocal links establish a more authoritative view of your website with the search engines. One-way links from high-traffic websites can sometimes cost money. These links are extremely valuable when they are acquired selectively. It is important to only pay for links that are from websites with relative content and page rank. To receive the link, you may not be paying for the link itself. For example, you may be paying for a directory listing or membership, and as a result, you acquire the link.

How Link Building can benefit your business:

Bring free targeted traffic from new and returning visitors to your website.
Bring in more customers through increased traffic.
Discover which sites are linking to your competitors and convince these sites to link to your site.
Develop new business contacts and develop a network of people that want to work with you and send you business.
Increase your link popularity so that your site will rank higher on major search engines.
Save you hours of searching for suitable partner websites, contacting them and creating link pages. We will do this for you.
Create customized link pages that fit the layout of your Web site.
Increase sales through new customers and traffic.
Create a customized link directory that can be offered to your visitors as valuable content.
Statistics providing detailed information about your link building campaign.
Your links pages can be customized to provide whatever categories and sub categories you would like.
We can monitor outgoing links on your link pages.
We can monitor to see if your partner sites still link to you.
Link building benefits will last for years.

Quality out ranks quantity

The choice of who links to you is just as important as how many link to you.

Let’s say you own a landscaping or lawn and garden company. Having your link placed on a website that sells deck furniture and patio equipment will bring in traffic that is more likely to be interested in purchasing your services or products than traffic that comes from a cell phone web site or a computer relate links page.

How do you go about getting these kinds of links?

These types of quality link exchanges most often come into play by mutual agreement and negotiation.

Once you come across a website that you would like to exchange links with, just contact them and ask if you can have a link from their web site to yours in exchange for one from your website to theirs.

Another very important advantage from having a volume of quality links is that a lot of the major search engines use "link popularity" as a main factor in determining where your site should be ranked. If your website has a large number of high quality inbound links then the search engines will assume that it is a popular site and therefore should be ranked higher.

The search engine algorithms are continuously being upgraded and are smart enough now to where they not only the number of links pointing to your site, but the type of links types of links that are pointing to your site.

In short, Quality links means links from industry related websites and websites with high rankings in search engines. Building quality and relevant back links is a double advantage where you attract visitors from the website you are linked to and boost your websites Page Rank at the same time.