Search Engine Marketing

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Be found where your customers are looking

All the time, people turn to Google, Yahoo! and Bing to find their next service provider. When they look, will they see you?

At SEO Technologies, we make sure your business will be seen when people search online for the service you provide. People turn to search engines when their faucet is broken, when they’re looking into LASIK eye surgery, or when they’re considering an attorney following an auto accident, to give just a few examples.

With a smart search engine marketing strategy, you can promote your business to a highly focused audience, 24/7. We place your business on the first page of search results for relevant keywords, driving people to your website.

We also develop websites that achieve sales, providing you with an excellent return on your investment and keeping your business in a strong position for continued growth.

All kinds of service providers can benefit from top search engine marketing, including:

Local Service Related Businesses
Medical Doctors / Dentists
Attorneys / Lawyers
Contractors
Many other industries

Front page placement using multiple strategies

The good news for you as a business owner is there are many ways to get your business onto the first page of a search engine search. At SEO Technologies, we use our knowledge of web design, website optimization, Internet search patterns, and local search advertising to maximize your online presence.

A strong pay per click campaign can land your business a prominent, immediate placement in the Google, Yahoo or Bing search results page.

A search engine optimization website over time can naturally make the front page, even multiple times, ensuring it will receive many visits.

However, by combing pay per click with an SEO website and online business listings, you can dominate the first page when people in your community search for the service you provide.

Pay Per Click

Pay Per Click is the term for search engine advertisement. It can provide an instant boost to your business, generating website visits and leads if the campaign is planned and implemented correctly. However, a poorly planned PPC campaign can hurt your bottom line by forcing you to pay for clicks that don’t result in sales. In order for the campaign to be successful, it must incorporate the following:

Use of proper keywords to target your potential customers
Knowledge of Google, Yahoo! and Bing advertising tools
Budget strategy and management to maximize the effectiveness of the campaign

Otherwise, your ads may not reach people when they are looking for the service you provide. Or, the PPC ads may lead to many site visits, but not customers, costing you tremendously.

To maximize your online exposure, we provide the following PPC services:

Guaranteed Front Page Placement For this service, we do all the work for you: determining the proper keywords, implementing a campaign and managing search engine advertising accounts. Using our expertise, we can guide your campaign to year-round success.
Pay per click Management We work with you in this case to manage your search engine advertising campaign based on budgets you set.
Maximum Front Page Exposure is the best of all worlds, in which we apply our SEO knowledge to bring multiple links to your business on the front page of a keyword search. These links don’t all have to come from your business website and PPC campaign: They can also be links to your social media and other profiles, for instance.

Search Engine Optimization

Our search engine optimization websites offer another avenue for your business to make it to the top of search results.

At SEO Technologies, we built sites from scratch using best practices for search engine visibility. Our sites are not only attractive, but they are constructed to target keywords that will reach your customers. Over time, these sites can make it to the top of the natural search results for Google, Yahoo! and Bing, providing you with your greatest source of leads.

Site Optimization This is the foundation of SEO. We do keyword research and build your websites according to best practices for coding, usability and tagging.
Link Building Over time, we build high quality links from other sites to your site. This provides the kind of endorsement that can increase your search engine ranking.
Content Writing One of the best ways to reach customers and make it to the top of search engine rankings is providing useful information for your potential customers. We research and write about the services you offer and the field in which you practice, making your business front-and-center when people use the Internet to research service providers.

Comparing Pay Per Click and Search Engine Optimization

Pay Per Click and Search Engine Optimization offer two ways for your website to reach the front page of search results, and they both offer unique benefits and challenges.

Pay Per Click offers the assurance that not only will your website make the front page of search results, but that it will do so very quickly. By the same token, a PPC campaign can be quickly altered to reflect changes within your business and within search patterns. For instance, you can design a PPC campaign to take advantage of the busiest time of the year for your business, or in the event of an unexpected event that results in high demand for the service you provide.
Search Engine Optimization, on the other hand, yields many more clicks into your website, as users prefer clicking on links that appear in organic results. However, SEO is a lengthy process that begins with your site development and may takes months to come to fruition. Still, a concerted effort to include fantastic website content and build links increases the chances your site will rise in rankings and provide your business leads unlike any other method.

Video Optimization

Videos can make a big impact both for your online visibility and your sales. Many people prefer watching videos over reading text, and with the use of narration, music and high-quality visuals, your business video can provide a connection to your potential customers and lead to many phone calls.

At SEO Technologies, we can make your business video, using our marketing expertise to tailor your message to achieve your business goals.

However, we also place your videos on your business website and onto free, popular video websites across the Internet, like YouTube and MetaCafe.

By optimizing your online videos and your accounts within video-sharing sites, we ensure your videos make the search engine results. Many times, search engines place relevant videos ahead of website listings, so your YouTube video can be listed above your business website and importantly, above your competitors' websites.

Local Maps

Google, Yahoo! and Bing each provide maps that people use to find service providers. At SEO Technologies, we make sure you have a presence in each one of them, and optimize your listing for search placement and lead generation.

When the big three search engines determine a person is looking for a local business, they’ll return a map with a list of businesses before all other search results. By appearing on these maps, your business can make the first page yet again.

Social Media /Blogs

Social media sites provide a great avenue to promote your business, in an environment increasingly familiar to many millions of people.

We use our knowledge of HTML, social media applications and marketing techniques to maximize your use of Facebook and similar sites. With a standout page, you can generate new business while connecting with your existing customer base.

We can also create customized blogs that reflect your branding, with high quality graphics and copy. Like any other site, blogs can optimized for search visibility, and can be used to educate people about your business and expertise.

Done correctly, your social media and blog sites can help your search results in two ways:

Social media pages appear as their own result in search engines.
Social media pages boost the search rankings for your primary business website.

Would you like to dominate the search rankings?

At SEO Technologies, we learn about your business and develop an Internet marketing strategy that maximizes your online visibility. We bring together web and marketing specialists of many backgrounds, who can implement a multi-faceted campaign that will boost your business revenues.

By incorporating different Internet marketing techniques, we can provide your business with multiple listings within search results. We have seen clients not only make the first page of search results, but fill that page with links to their own website and to content we placed on social media and other websites.

Please contact us so we can discuss your business needs and how your revenue can increase through a smart search engine marketing strategy.