Search Engine Optimization (SEO)
Today millions of searches are performed on the Internet everyday and many of them are searching for the exact same products and services you are selling. The process of having your website appear in the top listings of the major search engines is called as search engine optimization (SEO). Of all the forms of marketing available, SEO has proven to be one of the most cost-effective. SEO Technologies specializes in the art and science of search engine optimization.
A quality website is only the first step in a flourishing internet marketing campaign. However, a website lacking a system of attracting visitors is simply an overrated business card.
An effective Search engine optimization (SEO) campaign promises that your business website will be exposed to potential new clients. SEO Technologies has developed time tested SEO techniques which will ensure that your website will rank high on all the major search engines.
In other words when a potential client performs a search using a keyword related to your business your website will be listed in the Google, Yahoo! and Bing search results along with other relevant websites. This is all without you having to pay the Search Engine companies anything for the high rankings your website possesses as you would with a Pay per click campaign (PPC).
This “Organic” SEO has an enormous effect on increasing the visibility of your website and attracting new visitors that can potentially become new clients.
An organic SEO strategy’s purpose is to have your website achieve top 10 listings for under a series of industry relevant keywords and keyword phrases.
Why is SEO so important?
- 70% Of all users prefer “organic” results as opposed to Pay Per Click ads
- 90% Of all users do not go past the first three pages of organic results
Highly targeted traffic
SEO has the ability to target certain keywords and geographical regions and allows you to optimize your website for a highly specific audience.
Website marketing that doesn't stop
Once a site has been optimized and adequately marketed it will always maintain a certain level of presence on the web. In Essence your SEO investment is something you can leverage from month to month, 24/7.
Furthermore, you can always take it to the next level by continuing to invest in SEO but you may also find that you hit the level that you're comfortable with and take a break.
High ROI
Compared to any other marketing channels (direct mail, publication advertising, phone directories, etc.) nothing receives a higher return on investment (ROI) than SEO.
An audience that keeps growing
The internet is quickly taking the place of phone books and paper publications as more and more people worldwide begin using the internet. An investment in quality SEO now will make sure that as more and more people search for businesses and services online you will already have a dominant presence.
Does SEO work?
Definitely, even Google does it! SEO consists of the promotion of a website online, webpage optimization and site optimization. We use all these techniques to help achieve front page ranking results in the search engines. Often times in as little as 1 week.
SEO is a very competitive effort that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms work. The staff at SEO Technologies has been in the search engine marketing industry for several years now and our tactics continuously progress to meet our client’s needs. The world of search engine optimization is uncertain but our clear-cut approach has consistently delivered results. That is why we are so optimistic about search marketing. We will apply our proven SEO tactics in order for your website to achieve that same high level of success.
In addition to search engine optimization, SEO Technologies provides other Internet Marketing services that include: search-friendly web design, pay-per-click (PPC) advertising campaign management, link building strategies, social media marketing and targeted local search marketing.
Any SEO firm can claim to be the best Website marketing company around, but the real evidence is in the results they provide. SEO Technologies has real success stories from real-world clients to illustrate you what you can look forward to in terms of return on investment (ROI). We understand that top rankings are important for your business, but even more important is that those top rankings bring targeted traffic to your business that converts to sales. Check out some of our References to learn more about the results we’ve accomplished for our clients.
If you’re ready to find out how we can improve your website’s search engine ranking, request a FREE consultation to see how your site ranks in the search engines.
If you have any other questions, please contact us or call 1.877.390.8199.
Website Optimization Services
SEO Technologies has developed a process for obtaining top rankings in the search engines through our website marketing services. The following is an outline of that process:
Keyword Research
The first thing we do is create a list of keywords comprised of industry relevant phrases that are searched for by potential customers. This helps us target the words that will actually deliver customers to your website.
Competitor Analysis
We then determine what your top competitors are doing in regards to search engine optimization. We look at the number of links they have, where they are getting those links and the keywords they are optimizing their websites for. This will give us the edge to determine what is effective to get top results for your keywords so we can then improve up on your current strategy and move your site’s search engine rankings above those of your competitors.
Search Strategy Development
After we analyze your competitors, we will formulate a strategy for improving your overall search engine rankings. We will lay out a step-by-step strategy for what will need to occur for your site to achieve optimal results for your keywords.
Optimize Website Content
Based on your industry relevant keywords, we will make the necessary changes to your website to include important keywords in the right places. This will allow your website to show up for the selected keywords. We will also any recommendations necessary for supplementary content or keyword-related topics that should be included on your website to attract additional targeted traffic.
Link Building
Links from other websites are a very important factor when it comes to your website ranking well in the search engines. We build links to your site from a variety of sources. We submit your site to the most appropriate categories in all the major web directories. We also find other local directories to submit your site to including industry-specific sites. Additional links are also obtained from other sources including press releases and article publishing. Link building is an ongoing process that must be continually done to stay ahead of your competitors.
Monitoring and Adjusting
Each month SEO Technologies will provide you with ranking reports to track the status of your site in the search engines. We will monitor your website traffic and pay close attention to where the traffic is coming from and which keywords are used to find your website. Thereby we are able to analyze which keywords are most effective in generating leads or sales and adjust our search engine optimization tactics to focus on the keywords that are most productive.