Web Video Marketing
Online business video has boomed in recent years, and with good reason. Business owners, medical doctors, attorneys and contractors have experienced increased phone calls and e-mails directly as a result of video.
Many people simply prefer watching video over reading text. And with the majority of Americans using high-speed Internet, people like your neighbors are watching online videos in growing numbers.
In December 2008 alone, people watched 14,300,000,000 videos online. The same month, the average American Internet user viewed 96 videos. And between November 2008 and April 2009, the time people spent watching videos grew by an astonishing 16%. (ComScore)
Video offers the chance to reach customers in a format they enjoy, helping your business stay healthy even in highly-competitive fields.
Online video provides several unique benefits:
- Video offers a way for as many people as possible to see and hear you, creating the opportunity to connect with your customers and inspire their trust in you.
- You can offer the best possible sales pitch, at any time of the day or night, in a format that can be shared among peers.
- You can demonstrate individual products using sights and sound, enticing your customers to reach out to your office.
At SEO Technologies, we recommend you include video as part of your comprehensive online marketing campaign. We not only make business videos, we maximize their reach through optimization and distribution.
Video Production and Editing
Professional, engaging and sales-generating video doesn’t have to cost you a fortune. At SEO Technologies, we produce high-quality, impeccable business videos using our expertise in production and sales.
Through our discussions, we learn about your business and work with you to develop highly-focused video that demonstrates the qualities that make your business unique. Even a short video requires extensive planning, an understanding of production techniques and an ability to use words, images and action to engage viewers.
We base our videos on your goals, the service or products you provide and an understanding of your target audience and its unique needs. Video can highlight products you offer, problems you solve and of course, the people that make your office happen.
Remember: Your video’s target audience can stop it any time, so your it must engage their senses quickly and it must include a well-timed call-to-action to accomplish its purpose. With SEO Technologies, you can be assured your video will be an asset that helps your business grow.
If you already have video footage or video that needs to be updated, we also offer professional video editing services.
Video Optimization
It’s likely your competitors already have videos online. That’s why we take steps to ensure your videos can be found in search engines and are optimized to target the appropriate keywords.
SEO Video Optimization dramatically increases the reach of your video and yields strong results for your office. At SEO Technologies, we craft page text, encoded metadata and other design elements in order to optimize your videos for keyword searches.
Google included video results in 38% of searches right from its homepage, according to ComScore. With our knowledge of video technology and search optimization, your site, too, can appear in search results for all three major search engines.
Video Distribution
While your business videos make a fantastic addition to your SEO Technologies website, there’s many more sites where they can work for you. By uploading your video to popular video sites, SEO Technologies can extend the reach of your message and greatly increase its effectiveness in driving leads.
Imagine your video making it to the front page results in Google, Yahoo! or Bing, and what that can mean for your business. That kind of placement only happens when your video has been uploaded and optimized in the most popular video communities.
At SEO Technologies, we not only add your videos to different websites, we customize each video page to include a link to your business website, original marketing copy and keyword optimization. We also incorporate high quality design and your branding elements on a custom YouTube channel.
We distribute videos to many sites, including:
- YouTube
- Yahoo! Video
- MetaCafe
- Vimeo
- Blogs
- Facebook, social media
Would you like to benefit from online video?
At SEO Technologies, we produce videos aimed at increasing your sales. With a smart optimization and distribution strategy, your videos can reach a highly targeted audience and provide you with a steady source of business leads. Please Email Us or Call Us at 1-877-390-8177 to discuss how we can use video to maximize your online exposure.