Video Optimization | Online Video Marketing

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Online Video Marketing and Optimization

More businesses than ever are boosting their sales with high quality web video. In the crowded online marketplace, no other medium catches people’s attention like video.

But just as your website must be optimized for search engines and appealing to visitors, your video too must be properly produced and optimized to be seen and to result in new business for you.

At SEO Technologies, we can film and produce videos from scratch or integrate your existing videos into your online marketing campaign.

More importantly, we utilize these videos to drive traffic to your professional website and to bring you new leads. We optimize every video so they’re visible to search engines and will be seen by your target audience.

Video production and distribution can help you in many ways:

Doctors can use video to explain complex medical problems and procedures.
Lawyers can demonstrate their knowledge of the law and presentation skills, showcasing their competence.
Contractors can demonstrating the how their services can make a big difference in the quality of people’s homes or places of work.

Video services for service professionals

YouTube is by far the most popular video site on the Internet. At SEO Technologies, we create customized YouTube channels that incorporate your branding elements and an effective call to action.

Just as important, we base our efforts on your business goals and our keyword research to make sure those videos show up in Google, Yahoo! and Bing search results.

Importantly, if your video matches people’s search queries, Google will displayed it by default above all website results. So having a great video in a professionally designed YouTube channel can give you higher placement in search engines than the websites of your competitors.

And if your business website is already on the first page of search results, your strategically optimized video will give you a second spot on in that coveted location.

Internet video distribution

Of course, there are many popular video sharing sites. We upload your professional video to each of them and create effective profiles that will showcase your specialty.

Altogether, this distribution will result in a much stronger presence for you on the Internet. Many of our clients hear from customers who called them after watching a video at an external site.

We use our marketing knowledge to put your video to work for your business at a number of sites, including:

YouTube
Google Video
Metacafe
Vimeo
Yahoo! Video

Showcase your videos on your site

We can also incorporate your videos into your professional website. While your website must include quality design, copywriting and search engine optimization, video can provide the extra touch that convinces people to make you their provider.

We create custom build Flash video libraries that showcase all your videos in an attractive and easy-to-use manner. Your customers will feel confident in your ability to help them if your videos are well-produced and optimized.

Using video to you attract customers

Of course, the first step is to have an appealing video. At SEO Technologies, we use high quality production equipment and years of expertise to ensure your video demonstrates the best qualities of your business.

Furthermore, we know how to grab viewers’ attention and when to place a calls-to-action to maximize the impact of your video. Without this level of detailed attention, your viewers may perceive your video as a waste of their time, and the video could actually hurt your online marketing efforts.

We offer the following services to ensure your comprehensive online marketing strategy includes video that will make you proud:

Film and produce videos for you
Integrate your existing video into your website and distribute it to other websites across the internet
Edit your existing video footage to produce a professional marketing video
Optimize your online video so it ranks on the first page of Google

Find out how we can use existing video tools to share your message

To learn more about our video production and video optimization services, please Contact Us.

Being a comprehensive internet marketing firm, we can ensure your video, website and other marketing efforts are in line with each other and work together to bring you new customers.