Internet Video Editing and Production Service

Why Videos are Excellent for Websites

As a local service provider, you are your company’s greatest asset.

People like to do business with people they trust, no matter what kind of medical or dental office, law firm or contracting business they seek. Your credentials, skills and past successes matter to clients, but so does your ability to connect with them and to provide attentive customer service.

Video offers you the unique chance to let people see and hear from you, right from the convenience of their computers. Strong video provides a chance for people to relate to you as a person, even on the Internet, making it a powerful tool for attracting new customers.

Video has become a successful medium for online marketing in recent years because more people than ever have access to high-speed Internet. High quality video adds professionalism to your website, helping it stand out quickly.

Furthermore, research shows that people decide within 3 seconds if they wish to stay on a business site, and that people will click on a website video before doing just about anything else.

Videos can include calls-to-action that generate phone calls and e-mails to your office. And simply by keeping people tuned into to your sites for long periods of time, videos increase the probability your site’s visitors will become your next customers.

Professional Video Editing Makes a Difference

Video can be the element that hooks people’s attention and makes them your customers. But it can also turn them off. We’ve all seen amateur videos in which the camera shakes, the people on camera look stiff and awkward and their voices sound distant and muffled.

Don’t squander your online campaign with a weak video.

At SEO Technologies, we produce videos that succeed for all the following reasons:

• Our videos present your message in an enjoyable manner, impressing your customers.
• We outline services you provide and what users can expect from working with you. People love to know this information.
• We include a strong call-to-action based on our experience in sales, marketing and video promotion.

Beginners to web video sometimes talk for too long in a promotional video, or don’t include camera angle changes, music or other elements that keep people’s attention. Even a short, simple video can incorporate subtle elements that make the difference between the viewer finishing the video or tuning out early.

An effective web video doesn’t need to be extravagant. Even so, it must include all of the following:

• Incorporates the optimal use of lighting and sound within its budget
• Uses images and sound to enhance narration and appeal to multiple senses.
• Entice customers to take action at the appropriate point, not too early or too late.

At SEO Technologies, we use our training as well as extensive planning and careful production to ensure your video is an asset that works for you.

Professional Video Production Services by SEO Technologies

Let SEO Technologies handle your video production and editing needs. We can produce a video from scratch or edit your existing footage to ensure it works in your favor. We have seen many of our clients experience more effective online campaigns after including professional video in their marketing strategy. Even though these clients enjoyed many referrals thanks to their SEO Technologies website, they still received many more phone calls and e-mails after incorporating video.

Just as your business operates differently from other businesses, your video must be tailored to highlight your strongest selling points and to anticipate the unique needs of your customer base. At SEO Technologies, we plan and create each video using both our technical and marketing skills to incorporate your business goals and the needs of your audience.

For instance, if you operate a law firm in Chicago and want to increase your DUI caseload, your video’s tone could reinforce your strength at fighting tough drunk driving cases. Or it could demonstrate your compassion for clients, taking on an altogether different feel. Either way, this video will succeed and result in calls to your office because it delivered a clear message that appeals to your clients.

Beyond video production and editing, we at SEO Technologies use our knowledge of websites and online marketing to maximize the number of people that see your videos. We achieve maximum exposure by:

• Optimizing the presentation of video on your business website both for search engines and to ensure your site visitors will indeed watch it.
• Uploading your video to as many video sharing sites as appropriate, greatly increasing the chances it will be seen when people are looking online for the service you provide.
• Designing your online video profiles (such as your YouTube channel) with professional graphics and calls-to-action and optimizing these profiles for keyword strength.

By utilizing the professional Video Production and Video Optimization services of SEO Technologies, you can be sure that your videos accomplish the goal of boosting your online presence and promoting your business to as many viewers as possible.

Please find out how we can boost your sales with online video by calling us at 1-877-390-8199.